Oh how I love shopping perks! Ulta rewards points, GWPs, and Sephora Beauty Insider points...you get the idea. I don't know why, but there is something about "earning" these points that makes you just feel less "guilty" about spending money on high-end makeup. LOL, I am sure that this is the idea here! Regardless, I do appreciate that these companies reward their frequent shoppers. From a
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