L'Oreal is ramping up for even more new releases beginning next month. They've had huge success with the Go 360 Clean line ( which is quite good) as well as Studio Secrets.It seems Studio Secrets Professional is where L'Oreal is putting much of their future releases and thus will eventually phase out HIP. ( No timetable given , though).
New items include:
-Studio Secrets Professional Smoky Eye Quads: Each quad is designed for a certain eye color with instructions on the back. ( No date given).
-Visible Lift Serum Absolute: A new foundation with Pro- Retinol A,Vitamin C hyaluronic, Pro- Lastyl and Pro-Xylane. It will be a more lumionous formula with pearl extract. July release at $ 14.95 .
-Collagen Micro-Pulse Eye: A first in mass market duo treatment consisting of an anti-aging, de- puffing eye cream and a micropulse massaging wand. The image shown is a UK product that I think will be very close to what we see here in the US but under a new name. July release at $ 19.99
-RevitaLift Complete Photoaging Repair SPF 30: This new formula makes the main ingredient Pro- Retinol A , photostable. Normally it breaks down in the sun. This new version will not , meaning it can be used in the daytime . July release at $ 16.99
- Root Rescue: A new , 10 minute root touch up for hair. It's said to have 50% more formula than other brands. July launch at $ 7.99
- Infallible lipstick will have a new shade this fall, Beyonce Red, named for spokeperson Beyonce.
All images/info:WWD
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